Our Story

Step into Noori Boutique, where your curves are the star of the show and every piece is designed to make you feel bold, beautiful, and celebrated! I’m Paula, and my journey from compassionate healthcare to fashion was inspired by a deep belief: every woman deserves to feel seen, loved, and confident in her own skin.

After years of caring for others and standing by my father in his final moments, I realized how powerful it is to lift each other up. That’s why Noori isn’t just another plus-size shop—it’s a heartfelt movement to spotlight your unique beauty and empower you to shine.

Tired of endless searching for clothes that actually flatter and fit? So was I. That’s why Noori Boutique is different. Here, we don’t just carry plus-size—we celebrate it, focusing exclusively on styles that accentuate your best features, wrap you in comfort, and turn every day into a fashion moment.

Every item in our collection is handpicked for supreme comfort, versatile style, and a confidence boost you can feel the moment you slip it on. From curve-hugging dresses to breezy separates, our pieces transition effortlessly from day to night, always with soft, breathable fabrics and cuts that let you move freely and feel amazing.

Noori is a family-run boutique born from pandemic reflections and a dream to make plus-size fashion accessible, affordable, and unforgettable. Thousands of women have discovered the Noori difference—clothes that fit beautifully, last long, and inspire confidence every single day.

Off the clock, I’m just like you—cherishing family time, hunting for the perfect pair of shoes, and always looking for new ways to express my style. At Noori, you’re not just a customer—you’re part of a community that celebrates every curve, every story, every stunning outfit.

Ready to fall in love with fashion again? Discover the joy of clothes that truly fit and flatter. Drop us a line, share your style, and let’s make every day a celebration of you—one gorgeous look at a time